Tuesday, February 7, 2023
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Rohan Kataria – MD, Kataria Group

Prominent name in the Gujarat Automobile industry

It is a rare phenomenon when we see a firm single-handedly excelling in more than one domain by offering world class services in Automobiles, Logistics, Infrastructure, Insurance, Finance, Recycling and many more. Today, we are going to talk about one such firm– Kataria Group. It is a tried and tested firm when it comes to providing services pertaining to logistics, insurance, infrastructure, finance and recycling verticals and automobiles. The conceptualization of the group was done in 1956 by Shri Shobhagmal Kataria as a transport company. By 1990s, it had become one of the largest logistic companies in India. When you think of the automobile industry of Gujarat, the brand Kataria resonates first in the mind.

Kataria Group has a prominent name in the automobile industry of Gujarat as Kataria Automobiles is known to be the flagship company of the group and is one of the highest-selling dealership groups of Maruti-Suzuki in India. The group also leads in Porsche Cars, Daimler Commercial Vehicles, TVS Two Wheelers, Honda Two Wheelers, and Ather Electric Two Wheelers. As a result, Kataria group currently serves over a million customers through 6500+ employees and over 125+ touchpoints. Kataria Automobile brand emerged as the most awarded Automobile Dealership Group of Gujarat, taking a place in Asia Book of Records & India Book of Records for doing the highest retail sale of cars ever in the Automobile Industry in a single month.

Kataria Group is currently managed by Rohan Kataria who is handling all responsibilities on his shoulder and taking the group to higher standards. After completing his MBA from Australia, he joined the automobile business at the early age of 22 years. He is the 3rd generation entrepreneur of the family. His father and current Chairman of the group, Shri Rajendra Kumar Kataria, diversified the group into automobile, insurance, finance and infrastructure sectors with his vision and enterprise and gradually passed on the baton to him. Doing justice to his role, Rohan is leading from the front and due to his efforts Kataria Group has won several awards over the years.

The understanding of cutting-edge aspects helping to lead from the front

Some of the prominent awards are No. 1 in ET Auto Power Dealer 2020, Best Brand Award 2020, Best Employer Award 2020, Highest Sales Performance – Auto Retail – Passenger Vehicles 8th WAF 2020, and ET Auto Power Dealer 2019. It has got the recognition of the most awarded Automobile Dealership Group of Gujarat, having a place in Asia Book of Records India Book of Records for doing the highest retail sale of cars ever in the Automobile Industry in a single month.

With his knack for having hands-on experience of whatever he takes on, Rohan understood the cutting-edge aspects of all businesses which became the fundamental reasons for rampant yet logical expansion and growth. While he leads from the front, he believes in the delegation. Like any modern CEO, he craves to find solutions to business bottlenecks through technology and automation to bring in efficiency and quality. His business ethics, insight, and always ready-to-help attitude make him a preferred partner. Apart from this, he has mastered the art of managing diversified business at quite a young age.

By means of Rohan’s proficiency in managing diversified business, Kataria Group has never faced any major challenges when it comes to chalking out efficient business modules as they are already an established name in automobile dealerships. Rohan learnt a lot from the challenges pertaining to compliances, retention and digitalization across all verticals. As a matter of fact, this has made him a risk-taker which helps him to invest in the cutting edge technology or human capital.

Ensuring business that is centered on the needs of customers

Behind his success, there is strong support from his devoted wife Mrs. Amita Patni Kataria. She has the dual responsibility of nurturing their two adorable teenage sons while playing a very active role as a customer-focused Director in many businesses. Apart from the hunger for business growth and diversification, they are one of the few globetrotters from the city of Ahmedabad.

Apart from this, Rohan never compromises on keeping a balance between personal and professional life. He goes by the Mantra “spend time on yourself, your self-development & grooming, invest in technology, be updated, and be a risk-taker.” Talking about the success of his business, he attributes it to the empowerment of people and ensuring business that is centered on the needs of its customers. “I am a firm believer that empowerment of people and customer-centricity are the two proven attributes of the success of any business”, he concludes.

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