10 Best American Makeup Brands 2023
The cosmetics industry is one of the most competitive and ever-changing industries in the world. Every year, new brands emerge and old ones disappear. Staying on top of the latest trends and predicting which brands will be successful in the future can be difficult.
When it comes to cosmetic brands, there are a few factors that contribute to success. Firstly, a brand must have a solid foundation with good products that meet customer needs. Secondly, a brand must be able to adapt to changing trends and consumer preferences. And lastly, a brand must have a good marketing strategy to reach its target customers.
With that said, here are the Top 10 cosmetic brands in the USA in 2023:
1. NARS Cosmetics
For over two decades, NARS Cosmetics has set the stage with its innovative cosmetics and remains one of America’s premier beauty brands – proudly based in New York City since its founding in 1994. By 2022, its revenue is projected to exceed 3.8 billion dollars. NARS offers a wide range of products, including foundations, setting sprays, glosses, lipsticks, and eyeshadows. Their best-selling product is the Radiant Creamy Concealer, which has become a staple for many makeup lovers around the world. NARS currently employs 2,500 skilled workers at their facilities located in the USA and France. The company’s mission is to provide high-quality products with superior performance while celebrating individuality and diversity.
2. Pat McGrath Labs
Founded in 2016 by the legendary makeup artist, Pat McGrath, the brand has experienced tremendous success since its inception. The company has its headquarters located in New York City and projects an estimated revenue of upwards of 1.2 billion dollars by 2022. They specialize in a variety of high-end products, from lipsticks and foundations to eyeshadow palettes and mascara.
Their best-selling product includes their iconic “Lust 004” Kit featuring iridescent powder eyeshadows packaged in a deluxe limited-edition design featuring an innovative formula and signature pigmented shade mesmerizing makeup enthusiasts. With roughly 600 employees worldwide and plans to expand, Pat McGrath Labs is paving the way for Cosmetic innovation surpassing expectations with every launch season after season.
3. Charlotte Tilbury
Since its foundation in 2013 and based out of Los Angeles, Charlotte Tilbury has become one of the most renowned Cosmetic Brands in the United States. It has been estimated that this brand will generate about $1.2 billion in revenue in 2022 from its broad range of innovative products. Their lip treatments are their best-selling product with thousands of satisfied customers worldwide, each looking for something new and unique to enhance their look.
Charlotte Tilbury consists of approximately 700 employees, who together come up with consumer-centric beauty collections which turn out to be a success both in terms of customer satisfaction and financial gains. Therefore, without a doubt, it can be said that it has grown in stature by offering nothing but top-quality products over the years.
Maybelline, one of the oldest and most iconic Cosmetic Brands in the USA, was founded in 1915 by Tom Lyle Williams. Headquartered in New York City, the Maybelline Company is estimated to generate over $1 billion in revenue by 2022. The company produces a wide range of products such as mascara, eyeshadow, foundation and blush, lipsticks and liners, etc.
Some of their best-selling items include the Instant Age Rewind Eraser Dark Circle Treatment Concealer, Lash Sensational Mascara, and Color Sensational Matte Lipstick. Driven by a team of talented professionals who are passionate about beauty and makeup products, Maybelline continues to be a leader in cosmetic trends. With its innovative product line and amazing customer service, one can easily see why Maybelline is one of the leading Cosmetic Brands in the USA today.
5. Kylie Cosmetics
Kylie Cosmetics is renowned as one of the leading cosmetic brands in the United States. Originating in California in 2015, it quickly gained momentum with the launch of its range of lip kits. As of 2020, their headquarters are located in Oxnard, California, and reports predict their revenues to reach around $900 million by 2022.
The range of products from Kylie Cosmetic includes makeup items from lipstick and eye palettes to even skincare solutions. Among all the products available, their Velvet Liquid Lipstick has proved itself to be a bestseller and propelled Kylie Cosmetic’s journey to success. At present Kylie Cosmetic boasts an estimated 200 employees – this is expected to rise dramatically over time due to the booming sales rate and continuous surge in demand for their products.
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Cosmetic brand Glossier, founded in 2014 by CEO Emily Weiss and headquartered in New York, is quickly moving up the ranks of the most popular Cosmetic Brands in the USA. While Glossier projects revenue of $650 million by 2022, its products are already among fans’ favorites, with Boy Brow being its best-selling product.
In addition to providing unique beauty products such as concealers, foundations, and brow fillers, Glossier has an expansive selection of cult favorites such as beauty essences, serums, and balms. All their products come in genderless packaging made with glass jars and colorful tubes that make them aesthetically pleasing and environmentally friendly at a time when sustainability is becoming more important.
7. Anastasia Beverly Hills
In 1997, renowned makeup artist Anastasia Soare founded the now-ubiquitous cosmetics juggernaut, Anastasia Beverly Hills. For decades ABH has been one of America’s most celebrated beauty brands and is credited with revolutionizing the industry. It had its headquarters in California, and according to predictions, its revenue for 2022 is around 450 million USD. The brand offers a vast selection of products ranging from its Dipbrow Pomade to Highlighters & Glow Kits.
Their best-selling product so far has been the infamous Brow Wiz eyebrow pencil. They currently have more than 250 employees who dedicate their skills and efforts each day to make sure that every customer is 100% satisfied. Anastasia Beverly Hills has managed to grow exponentially over the years by delivering high-quality cosmetics for makeup lovers all over the world.
8. Laura Mercier Cosmetics
Cosmetic brand Laura Mercier has been creating innovative and luxurious beauty products since its founding in 1996. Headquartered in New York City, the Laura Mercier Company is anticipated to generate over $336 million in revenue by 2022. Their range of products spans from foundation to primers as well as eye shadow, mascara, and blushes.
Some of their best-selling products include the Translucent Loose Setting Powder, Caviar Stick Eye Colour, Secret Camouflage Concealer, and the Lip Glacés for glossy lips with a hint of color. The company employs an amazing team that is constantly innovating and working hard towards achieving greater success. With such a great team and innovative product line, Laura Mercier is undoubtedly one of the leading Cosmetic Brands in the USA today.
9. Colourpop Cosmetics
Founded in 2014, Colourpop Cosmetics has had impressive growth over the past seven years. Headquartered in Los Angeles, CA and widely considered to be one of the fastest-growing Cosmetic Brands in the USA, their revenue is projected to reach USD 250 million by 2022.
Their products range from lip color to eyeshadow palettes, and even accessories. One of their best-selling products is their Crème Gel Liner which draws large attention with its non-smudging and easy-to-apply formula. They have amassed a team of over 100 employees who work hard every day to meet customer demands. With plans to expand further into international territory, Colourpop Cosmetics is sure to take its makeup game to the next level.
10. Milk Makeup
Founded in 2016, Milk Makeup is a cruelty-free cosmetics brand that is headquartered in New York City. In 2022, the company is expected to generate $100 million in revenue through its diverse range of products which includes makeup, skincare, and hair care. Among the company’s best-selling items are their KUSH Mascara and Lip + Cheek Multi-stick with various popular shades ranging from berry to electric pink. As of today, Milk Makeup has over 70 full-time staff members and continues to be one of the leading Cosmetic Brands in the USA for its innovative product offerings which result in high customer satisfaction.
The cosmetic industry in the United States is an incredibly competitive landscape with some of the biggest and most successful brands around. From Nars to Milk Makeup, each brand has its own unique story and mission that have enabled them to stand out from the rest. With innovative products and dedicated teams, these Cosmetic Brands are consistently pushing the boundaries of beauty and providing customers with a wide range of products to suit all kinds of needs. The USA is home to some of the most successful and influential Cosmetic Brands in the world today.