Friday, May 31, 2024

Top 10 Cosmetic Brands in USA 2024

10 Best American Makeup Brands 2024

The makeup industry is known to be one of the most competitive and fast-changing sectors in the world. New brands come up every year while some disappear altogether. It is hard to keep up with new trends and predict which brands will become successful in future.

When it comes to cosmetic brands, several factors contribute to their success. Firstly, a solid foundation with good products that meet customer needs is mandatory for a brand’s success. The second factor is the ability of a brand to adapt itself in line with changing trends and consumer preferences; while having effective marketing strategy that can reach its target market would be also critical.

However, here are the best ten cosmetics companies in America as of 2024:

1. NARS Cosmetics

For more than two decades now, NARS Cosmetics has made a name for itself through innovative cosmetics that have continued being one of America’s leading beauty brands from its humble beginnings in 1994 at New York City till today. Its revenues by 2022 are projected to exceed $3.8 billion dollars. Amongst any others NARS has among other things foundations, setting sprays, glosses, lipsticks and eyeshadows just but to mention a few products they sell under this brand name. Their best-selling product remains Radiant Creamy Concealer which has become a staple for many make-up enthusiasts across the globe.NARS employs more than 2500 people who work on its US and French sites respectively as at present day developing their mission thusly: making high-quality products using superior performance honoring identity and diversity.

2. Pat McGrath Labs

This popular line was launched in 2016 by renowned makeup artist Pat McGrath and has experienced tremendous growth since then. The company headquarters are located in NY City with an expected revenue surpassing $1.2 billion by 2022.Their specialties range from lipsticks to foundations; eyeshadow palettes to mascaras; and much more.

They are famous for their iconic “Lust 004” Kit that comes in a deluxe limited edition package, featuring iridescent powder eyeshadows with an innovative formula and signature pigmented shade captivating makeup lovers all over the world. In addition, Pat McGrath Labs has about 600 employees globally and is planning on expanding further making it the leading cosmetics company just because of its dedication to providing high quality products that exceed customers’ expectations in every season.

3. Charlotte Tilbury

Los Angeles based Charlotte Tilbury was founded in 2013 and has become one of the most prestigious brands within the United States. The brand will create around $1.2 billion in revenue from its many novel items by 2022 as per estimates made so far. Their lip treatments are their best-selling product with thousands of satisfied customers worldwide who always look for new innovations to improve their look.

Customer-driven beauty collections designed by about seven hundred employees at Charlotte Tilbury have been highly successful financially and have attracted widespread consumer acceptance thus, a proof that it has indeed grown in reputation through years of offering nothing short of premium grade products.

4. Maybelline

Maybelline is one of America’s oldest and most iconic Cosmetic Brands having been founded by Tom Lyle Williams back in 1915. Based on a rough estimate, Maybelline Company is expected to earn more than $1 billion dollars come 2022 thereby becoming the second best performing makeup business after MAC.Their products range from mascara to eyeshadow, foundation/ blush-on, lipsticks/ liners etc.

Some of the highest selling items that they have include, Instant Age Rewind Eraser Dark Circle Treatment Concealer, Lash Sensational Mascara, and Color Sensational Matte Lipstick. The company is driven by a team of talented professionals who are passionate about beauty and makeup products; this makes Maybelline one of the leading cosmetic brands in the world. Maybelline is one of the best Cosmetic Brands in USA today because its product line is innovative and it offers amazing customer service.

5. Kylie Cosmetics

The United States recognizes Kylie Cosmetics as one of its most popular beauty brands. It started from California in 2015 where it shot up like wildfire with the introduction of its lip kits series. According to reports their head office is at Oxnard California as at 2020 and forecasts project their revenues going to around $900 million by 2022.

Kylie Cosmetic’s range includes make-up products from lipstick or eye palettes and even skin-care solutions. Of all the products sold, their Velvet Liquid Lipstick had been identified as a top seller driving Kylie Cosmetic towards success. Currently Kylie Cosmetic has an estimated 200 employees – this figure is set to increase significantly over time due to rapid rates of sales as well as unceasing surges for these commodities.

Also Read: Top 10 Robotics Companies in the USA 2023

6. Glossier

Glossier cosmetics founded four years ago by Emily Weiss headquarted in NYC is fast rising through the ranks among most popular Cosmetic Brands in USA. However it could be observed that Glossier’s Boy Brow has no equal in terms of popularity among fans though they aim for $650m revenue till 2022.

Aside from concealers, foundations and brow fillers Glossier also has cult favs such as beauty essences, serums and balms. All their products come with gender neutral packaging made out of glass jars and colorful tubes that make them look cool at the same time eco-friendly, which is a growing trend of our times.

7. Anastasia Beverly Hills

Anastasia Beverly Hills was founded by renowned makeup artist Anastasia Soare in 1997. For decades ABH has been one of America’s most celebrated beauty brands and is credited with revolutionizing the industry. It had its headquarters in California, and according to predictions, its revenue for 2022 is around 450 million USD. The brand offers a vast selection of products ranging from its Dipbrow Pomade to Highlighters & Glow Kits.

Their best selling item so far is the famous Brow Wiz eyebrow pencil. Currently there are over 250 employees who work every day using their skills and expertise to ensure that they attain customer satisfaction to hundred percent levels all the time. Anastasia Beverly Hills has grown exponentially over the years as it provides high-quality cosmetic products for global makeup enthusiasts.

8. Laura Mercier Cosmetics

Laura Mercier Cosmetics has been manufacturing innovative and luxurious beauty products since it was established in 1996. The company’s head office is located at New York City which by 2022 should produce about $336m revenues for Laura Mercier Company Ltd’. Its range encompasses foundations, primers, eye shadow as well as mascara and blushes.

Such products as Translucent Loose Setting Powder, Caviar Stick Eye Colour, Secret Camouflage Concealer, and Lip Glacés for glossy lips with a hint of color are their best-sellers. This company has an excellent team that is always developing new products and working very hard in order to achieve greater goals. With such a great team and innovative product line, Laura Mercier is undoubtedly one of the leading Cosmetic Brands in the USA today.

9. Colourpop Cosmetics

Colourpop Cosmetics is an industry leader that has witnessed impressive growth since its founding in 2014. Headquartered in Los Angeles, CA and considered by many to be one of the fastest growing Cosmetic Brands in the USA, it is projected to earn USD 250 million by 2022.

They make lip color and eyeshadow palettes among other accessories. The Crème Gel Liner which they sell draws attention because it does not smudge after application hence easy to use. Their workforce consists of more than 100 employees who work tirelessly every day so as to satisfy customers’ needs. With this expansion plan into international territories, Colourpop Cosmetics will no doubt be ready to step up their makeup game.

10. Milk Makeup

New York City headquartered Milk Makeup is a cruelty-free cosmetics brand founded in 2016. Their revenues are expected to reach $100 million through several product lines including skin care items, hair care items and make-up kits come 2022.Among their top-selling goods are KUSH Mascara and Lip + Cheek Multi-stick which cater for different audiences ranging from berry-shade lovers to electric pink lovers. Milk Makeup presently employs over seventy full-time staff members and still remains one of the top Cosmetic Brands in the USA because of its innovations focused on high customer satisfaction.


The cosmetic industry within United States is highly competitive containing some big brands that have really thrived here.Nars or even Milk Makeup, each of these brands have a unique story and mission that has helped them to stand out from the rest. These Cosmetic Brands are changing the face of beauty with their innovative products and talented teams, always at the forefront of manufacturing beauty products for all needs. Today, some of the world’s most successful and influential Cosmetic Brands call USA home.


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