10 Best FMCG Companies in Australia for 2023
Fast Moving Consumer Goods (FMCG) are products that are sold quickly and at a relatively low cost. These products are essential for our daily lives, and the FMCG industry is one of the largest industries in Australia. Australia has an extremely robust and competitive FMCG market. It is a major player in the global FMCG industry, exporting many of its products all over the world. The Australian economy is heavily dependent on this sector, as it accounts for more than 20% of the GDP.
According to the Australian Bureau of Statistics, total retail sales in Australia increased by 3.2% over the past year and are expected to remain strong in the coming years. With a wide variety of FMCG products available on the market, it can be difficult to determine which companies are the most successful and profitable within this industry. To help you make sense of the competition, we’ve compiled a list of the top FMCG companies in Australia.
Here is a list of the Top 10 FMCG companies in Australia 2023:
1. Unilever:
Established in 1929, Unilever is a leader among Fast Moving Consumer Goods (FMCG) companies in Australia and is projected to reach an estimated $63 billion in revenue by 2022. Headquartered in London, this multinational giant has employees across more than 100 countries and many brands under their umbrella such as Magnums, Streets, and Rexona.
While they are renowned for supplying FMCG products like soaps, detergents, and other hygiene-related items, Unilever continues to innovate new product lines that range from food & drink to personal care products to transform how we consume our FMCG needs in today’s world. With its mission stated “To make sustainable living commonplace”, it is no surprise that it continues to grow into a staple in the FMCG industry.
2. Woolworths Group:
Established in 1924, Woolworths Group—affectionately known as “Woolies”—has been the premier FMCG company in Australia for almost a century. They operate supermarkets and liquor stores across the country with their headquarters located in Sydney. The company has generated an estimated amount of revenue of up to $41 billion in 2022 alone and boasts an impressive workforce of around 215,000 employees.
Furthermore, Woolworth products include fresh food & groceries, fuel & convenience services, licensed outlets, and hospitality venues, home improvement products & services as well as other general merchandise items. This makes it a formidable market leader whose vision is to become the most trusted retailer giving customers the best shopping experience.
3. Canon Australia:
Canon Australia has been an established FMCG (Fast Moving Consumer Goods) corporation in the Australian market since its inception in 1978, proudly operating from Sydney as its headquarters. It is currently a subsidiary of the Japanese imaging and optical products multinational corporation, Canon Inc. With its increasing popularity among people who are passionate about photography and filmmaking, it is projected to generate a revenue of $30 billion by 2022.
Canon Australia employs around 1500 employees and provides digital cameras, lenses, printers, and related accessories to their customers at affordable prices. Canon Australia also provides support for their customers regarding the usage of their products and even organizes events related to photography that help connect people with similar interests from all across the country.
4. Wesfarmers Limited:
Wesfarmers Limited has been serving Australians for over a century, having been established in 1914 and proudly headquartered in Perth. With revenues of over $25 billion in 2022 and a team of over 1,10,000 staff members spread around the world, Wesfarmers stands as one of Australia’s most successful FMCG conglomerates. The company offers an impressive range of products across numerous industries such as grocery stores, supermarkets, hardware stores, departmental stores, hotels & resorts, and chemicals production. Despite being notoriously low profile in nature, Wesfarmers’ remarkable successes have seen it become renowned among FMCG businesses domestically and worldwide.
5. Coca-Cola Europacific Partners:
Coca-Cola Europacific Partners (CCEP) is one of the largest FMCG companies in Australia, established in 1986 and based in Melbourne. It provides a wide range of Coca-Cola products, with an estimated revenue of 18.3 billion dollars by 2022. The company has almost 34,000 employees across its 11 licensed territories throughout the Pacific region and brings together The Coca-Cola Company with 13 independent local bottlers that are focused on the Fijian market, Australian markets, and other countries. Its portfolio includes Fanta, Dasani Sparkling Water, Minute Maid Fruit Drinks, Smartwater, Powerade Sports Drinks, Coke Zero Sugar, and many more iconic brands for FMCG customers to enjoy.
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6. Nivea:
Established in 1911, it is a German-owned agency with its headquarters located in Hamburg, Germany. Predictions for 2022 indicate Nivea has a revenue of over $2 billion and employs an estimated 16,000 employees. Its offerings include personal care products such as skin creams, body lotions and deodorants, hair care products, and baby wipes. The company also produces perfumes that carry its signature scent worldwide. With its wide range of products available on the market, Nivea strives to maintain their commitment to providing quality products backed by scientific research and customer satisfaction.
7. Treasury Wine Estates:
Boasting one of Australia’s most comprehensive portfolios of premium wines, Treasury Wine Estates (TWE) is a top-tier Fast Moving Consumer Goods (FMCG) company. Founded in 2011, the company has its headquarters located in Melbourne and employs around 3,000 people globally. It’s expected that TWE will generate revenues of $1.5 billion by 2022 while consistently delivering its range of premium quality products to customers all over the globe. The portfolio – which includes brands like Penfolds, Wolf Blass, Lindeman’s, and Rosemount – is comprised of iconic and emerging global winemaking brands that have universal appeal. TWE is committed to providing its customers with a comprehensive range of award-winning mixtures for every occasion imaginable.
8. Breville:
Since 1932, Breville has been at the helm of Australia’s FMCG industry and is proudly headquartered in Sydney. According to recent estimates, Breville’s total revenue for 2022 is expected to exceed $1.2 billion, with more than 10,000 employees under their employ. Their product line includes toasters, blenders, kettles, coffee machines, and a host of other kitchen appliances that provide users with convenient and high-performance options for everyday tasks. With such an impressive portfolio and customer base it’s no surprise that Breville is considered one of the top FMCG companies in Australia.
9. Blackmores Limited:
Established in the 1930s, Blackmores Limited is a renowned FMCG company located in Warriewood, New South Wales with an extensive presence across Australia. This powerhouse of health solutions named among the 16 best FMCG companies in Australia has more than 4200 employees throughout the Commonwealth. With a budget of 650 million AUD for 2022 and an extensive range of products right from food supplements to herbal medicines, Blackmores aims to maximize people’s health outcomes. It covers almost every aspect of health such as childcare, pregnant mothers’ well-being, aging adults with joint issues, and many more to make sure that staying healthy doesn’t become a task anymore!
10. Tru Blu Beverages:
Established in 2011, Tru Blu Beverages is one of the most prominent FMCG companies in Australia. Headquartered in Sydney, New South Wales, this family-owned company has seen tremendous growth in its 18-year history. They are now projected to reach a revenue of AUD 215 million by the end of 2022 and employ over 500 staff across their distribution network. Product offerings from Tru Blu Beverages include juices, dairy products, waters, and much more – all crafted to exceed customer expectations with quality premium beverages. Being an industry leader for FMCG companies in Australia, Tru Blue Beverages continues to strive for excellence as it looks towards redefining beverage experiences for consumers across the country.
Conclusion:
The FMCG industry in Australia is comprised of a wealth of diverse companies offering quality products and services to consumers. From Canon’s digital cameras to Blackmores’ health solutions, customers have access to a wide range of high-quality goods that can meet their needs. Companies like Breville, Coca-Cola Europacific Partners, and Tru Blu Beverages are all major players in the Australian FMCG market, with each providing unique offerings to customers.
