Sales Vocabulary: 6 Persuasive Words & Phrases To Boost Conversions
If you’re in sales, then you know the importance of persuasive language. The right word or phrase can make all the difference in getting a potential customer to say “yes.”
To help you close more sales, we’ve compiled a list of 60 persuasive words and phrases to boost your conversion rate. Use these terms when talking to customers and watch your closing ratio soar!
The word “you” is always persuasive
To persuade effectively, it is important to use the word “you.” This simple two-letter word has the power to make listeners view what you are saying from a more personal perspective. Not only does “you” place the focus on those being addressed, but it also implies a direct connection between speaker and listener. Consequently, using this specific pronoun or its derivatives can be incredibly helpful when relaying ideas meant to convince an audience. Numerous studies show that most people are more receptive when they feel personally addressed by an argument they hear. Therefore, if you’re looking for an effective way to persuade others, incorporating “you” into your speech can have tremendous benefits. Listeners will be able to understand better and relate more deeply with what you’re trying to communicate — ultimately improving your chances of success.
“Because” explains the reasoning behind a request and can increase its effectiveness
Using the word “because” when making a request can be an incredibly effective way to communicate your point. It gives clarity to the reasons behind why you are asking for something and invites the recipient to understand your motivations. Research has confirmed that using “because” in requests leads to much higher response levels than without it – this is true regardless of whether justification is given or not! Whether you are trying to persuade somebody to do something, or just need them to accommodate a request, add this simple word into the mix and watch your message get much further.
“Free” is an incredibly persuasive word that entices people to take action
The word “free” has become so pervasive in modern society that we often don’t notice its influence on our buying and behavioral decisions. Whenever marketers add the word free to a product or service, it can dramatically increase its perceived value and lead to more people taking action. Research says this could be due to the phenomenon of loss aversion, where people would rather avoid losing something than gain something of equal value. By coupling a reward with a zero-cost item, “free” gives people an incentive they can’t ignore. Whether it’s trying out a new app or taking up an offer for discounted services, “free” is such an enticing word that it will inevitably compel us to rethink our choices.
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“Instantly” communicates a sense of urgency and can prompt people to take immediate action
A sense of urgency can be very powerful in communication. Using words like “instantly” can help to swiftly grab the attention of others and bring a feeling of immediacy to a situation, encouraging people to take prompt action. Whether it’s clicking on a link that promises immediate results or signing up for a promotion with an urgent deadline, language used with intention and immediacy can create the necessary incentive for individuals to act quickly.
“New” highlights the fact that something is different or better than what came before it
Something is alluring about the idea of newness – that something, whether it be a product, a fashion trend, or an invention, has been improved upon and can revolutionize an experience. From the latest technological advances in biotechnology and robotics to more mundane updates in cosmetics packaging; from dietary supplements to a revolutionary image makeover, the concept of “new” motivates curiosity and inspires intrigue. Whatever the context, when something presents itself as “new,” it serves as a marker for progress and innovation, offering intuition that its predecessors may now pale in comparison.
“Now” also creates a sense of urgency and encourages people to take action in the present moment
Now is a powerful force that encourages people to seize the moment and take action. It can give us a sense of urgency because it implies time is running out. This drives us to act rather than procrastinate and make excuses. Without this sense of urgency, we may find it easier to avoid doing the hard things due to our natural inclination to favor short-term gratifications instead of long-term benefits. Now demands that we make active choices to create change in our lives, rather than wait for something outside ourselves to happen first. It reminds us that the power always rests within us, and not necessarily with external forces beyond our control.
By understanding how and why certain words are more persuasive than others, you can better choose the language you use in your marketing materials. The next time you’re crafting a call to action or writing an email subject line, remember these six persuasive power words and put them to work for you.