Sunday, April 14, 2024

Top 10 AR VR Companies in UK 2024

Top 10 AR VR Companies In UK in 2024

Augmented Reality (AR) and Virtual Reality (VR) are two of the most exciting and rapidly developing technologies in the world right now. These immersive technologies have radically changed how we interact with our environment, creating experiences that were previously impossible. In the UK, these cutting-edge technologies are being used by a range of companies including startups, established companies, and government agencies.

This article is about the top 10 AR VR companies in the United Kingdom. It will be a comprehensive list of the best-augmented reality and virtual reality technology companies currently operating in the UK, as well as what to expect from them in 2024. We will look at the current services, products, and research initiatives that are underway in each company. This article aims to provide a comprehensive overview of the current state of UK-based AR & VR companies and where this innovative technology will likely be in 2024.

Here we look at the top 10 AR VR companies in the UK in 2024:

1. Improbable

Improbable is a UK-based technology company that was founded in 2012 by two Cambridge graduates. The company’s headquarters are located in London, with additional offices in San Francisco, Washington DC, and Edmonton, Canada. As of 2021, the company has over 800 employees across its various offices around the world. Improbable specializes in creating software infrastructure for the development of massive-scale simulations and virtual worlds.

Their products and services are used in gaming, defense, and a range of other industries. The company has gained significant attention and accolades for its innovative approach and has secured funding from several high-profile investors. Improbable is a company to watch in the rapidly-evolving world of technology.

2. Blippar

Blippar is a tech company that was founded in 2011, with its headquarters in London, United Kingdom. With over 200 employees, the company provides a wide range of augmented reality products and services. Its flagship product is the Blippar app, which uses smartphone and tablet cameras to recognize and augment images in real time. With its cutting-edge technology, Blippar has worked with major brands like Pepsi, Coca-Cola, and L’Oreal, providing interactive and engaging experiences for their customers.

Additionally, the company has expanded its offerings beyond consumer-facing products to include enterprise solutions, such as its Visual Positioning System. Blippar is at the forefront of the augmented reality revolution, continually pushing the boundaries of what’s possible in this exciting space.

3. is a cutting-edge technology company that provides waveguide-based optics solutions for augmented reality (AR) wearables. Founded in 2014, the company is headquartered in the United Kingdom, with a subsidiary located in Argentina. With over 120 employees worldwide, their team of experts is dedicated to creating state-of-the-art AR displays that make immersive experiences more accessible and affordable for everyone. specializes in developing waveguides that work with lasers and LED-based illumination systems, enabling their clients to create lightweight, comfortable, and highly efficient AR devices. Whether it’s for gaming, education, or industry,’s products and services aim to revolutionize the way we interact with the world around us.

4. Zappar

Zappar is a technological powerhouse with a mission to unite the real world and the digital world. Founded in 2011, the company is headquartered in London, UK, and has offices in San Francisco, USA, and Sydney, Australia. With over 70 employees, the team at Zappar develops innovative products and services that include AR experiences, 3D content creation tools, and visual recognition technology.

Their flagship product, ZapWorks, allows businesses and creators to build their own AR experiences with ease. Zappar has collaborated with some of the world’s leading brands, including Universal Pictures, Hasbro, and Coca-Cola, to create unforgettable AR campaigns. Zappar’s focus is on creating enriching and interactive experiences that combine cutting-edge technology and imagination.

5. Groove Jones

Groove Jones is a virtual and augmented reality company founded in 2015 in Dallas, Texas. With its headquarters located in the heart of the city, the company has grown significantly in just a few short years. Currently, they have over fifty employees, all with diverse skill sets and backgrounds, working tirelessly to produce high-quality products and services.

Groove Jones specializes in virtual and augmented reality experiences for a variety of industries, including healthcare, sports, and entertainment. They use cutting-edge technology to bring their client’s visions to life and provide immersive and engaging experiences for their customers. With their focus on innovation and customer satisfaction, Groove Jones is quickly becoming a leader in the virtual and augmented reality industry.

Top 10 Software Development Companies in UK 2024

6. nDreams

nDreams is a leading virtual reality company that was founded in 2006 by CEO Patrick O’Luanaigh. Their headquarters are located in Farnborough, Hampshire, UK, and they currently employ over 70 people. nDreams has an impressive range of products and services, including award-winning games such as Shooty Fruity and Phantom: Covert Ops, immersive experiences, and bespoke solutions for businesses.

With a strong focus on innovation and creativity, nDreams is committed to providing cutting-edge technology that pushes the boundaries of virtual reality. Their dedication to quality and customer satisfaction is evident in their many accolades and partnerships, including collaborations with leading brands like PlayStation, Google, and Oculus.

7. Born Studios

Born Studios is a leading player in the digital content creation industry. Founded in 2009, the company has come a long way and has established its presence in the market. With its headquarters in California, Born Studios has been catering to clients across the globe with its top-notch services. Despite being a relatively new entrant, the company has managed to grow exponentially and now boasts a team of over 150 professionals, who are experts in their respective domains.

The company’s products and services include augmented reality, virtual reality, animation, visual effects, and much more. Born Studios prides itself on delivering high-quality, creative, and engaging content to its clients, and has received immense appreciation in the industry for its innovative solutions.

8. Digital Catapult

Digital Catapult is a leading innovation hub that was founded in 2013 to accelerate the UK’s digital economy. Headquartered in London, the organization is home to a diverse team of experts who work tirelessly to provide digital solutions that meet the ever-evolving needs of industry stakeholders. The organization’s workforce comprises over 80 employees who are dedicated to driving innovation through various products and services such as 5G testbeds, immersive technologies, and artificial intelligence.

In addition to these offerings, Digital Catapult also provides support to various start-ups to enable them to harness the full potential of digital technologies. Thanks to its innovative products, exceptional services, and strong commitment to innovation, Digital Catapult continues to play a pivotal role in shaping the UK’s digital landscape.

9. Dimension Studio

Dimension Studio is a leading firm in the world of augmented and virtual reality technology. It was founded in 2016 and has its headquarters in Hong Kong. The company prides itself on its diverse workforce comprising over 40 employees from different nationalities, each with a unique skill set critical to the company’s operations. Dimension Studio is well known for its cutting-edge products and services, including virtual and augmented reality experiences, interactive installations, and Mixed Reality presentation solutions.

The company has also garnered numerous awards and accolades, which are a testament to its unwavering commitment to innovation and creativity. Overall, Dimension Studio is a major player in shaping the way we interact with digital content, and its continued growth guarantees exciting developments in the augmented reality space.

10. Poplar Studio

Poplar Studio is a creative hive that is taking the digital world by storm. Established recently, this innovative studio is headquartered in London and boasts a team of skilled professionals who are passionate about creating immersive Augmented Reality (AR) experiences for businesses of all sizes. With a growing team of expert developers, designers, and animators, Poplar Studio has developed cutting-edge products and services to meet the demands of the modern business environment.

Their unique offerings range from AR-powered marketing campaigns and bespoke AR content to bespoke filters and lenses that bring brand messaging to life in new and exciting ways. Whether you’re a startup looking to enhance user engagement or a big brand wanting to differentiate yourself from the competition, Poplar Studio is your go-to AR partner.


The digital world is constantly evolving and to stay ahead of the competition, companies must invest in cutting-edge technologies that are tailored to their specific needs. Whether it’s Augmented Reality (AR), Virtual Reality (VR), or Mixed Reality, numerous specialized firms can help businesses leverage these powerful tools for maximum impact. From Born Studios to Dimension Studio and Poplar Studio, these companies are at the forefront of innovation and have received tremendous praise for their products and services. By investing in the right digital solutions, businesses can transform customer experiences, increase efficiency, and achieve greater success in the long run.


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