6 Effective Marketing Strategies to Make Your Business Thrive
Gone are the days when a decent storefront and word-of-mouth referrals were enough to build your credibility in the local market. In recent years, the local business landscape has experienced a complete shift from brick-and-mortar stores to online outlets.
In this changed business landscape, revisiting your marketing strategies and molding them to perform better according to the changing circumstances has become important. Whether you are a coffee shop, a small clothing brand, or a service provider in your neighborhood, you will have to follow the right marketing tactics to establish a strong presence in your community.
This starts with optimizing your online presence and working with other local businesses to attract a strong customer base that is here to stay. Read below, where we have jotted down the top six proven marketing strategies to help your local business thrive.
Optimize Local SEO
Modern marketing is incomplete without local SEO (Search Engine Optimization). This aspect of marketing focuses on optimizing your online presence in your area, making you visible in local search results. For example, you must have seen people search with keywords like ‘clothing store near me’ or ‘hair salon in my area’.
Customers use these keywords to find relative businesses in their area. And when your business website is in the search results for such keywords, it leads to more organic traffic to both your website and physical store.
Another aspect of optimizing local SEO is setting up your Google My Business profile. This profile will help you provide accurate information about your business hours and location, providing customers with more information on your business.
If you have put some effort into the local SEO of your business and want to see where you stand in the local market, you can use the local rank tracker tool to visualize your rankings in a particular city or town. This tool will enable you to track your place in local search rankings and then work towards improving those rankings, thereby attracting more customers.
2. Leverage the Power of Social Media
If you think social media platforms like Facebook, Twitter, and Instagram are just for personal use, you might need to change your perspective. All of these platforms offer a powerful way for businesses to connect with their local audience and build a personal connection.
You can use these platforms to list your products, services, business hours, discounts, and much more like that. You can also share your insights on these platforms and engage in meaningful conversations with your customers to provide them with more information on your business.
Just make sure to post regularly and use targeted advertising to reach specific demographics and customers. It will enable you to spread the word about your business and attract more customers.
3. Host Local Events
This is an often-overlooked aspect of local marketing that most businesses miss out on. However, it can be a unique way to cash your relationship with the target audience and add a personal touch to your brand or services.
You can start by organizing workshops related to your business and seminars to help customers gain valuable insights. Distribute the brochures in your area and post on your social media handles about any upcoming events for the local community.
It will help trigger their interest in your brand, and they will most likely attend the event. This practice not only positions you as an expert in your field but also provides a chance for people to experience your business on a personal level, and trust us, nothing can beat that personal touch.
4. Forge Partnerships with Local Businesses
When it comes to local businesses, thriving together is the key. While you may not think of it as the best marketing strategy, partnering with other local businesses is the best way to cross-promote each other. Attracting a whole different group of audience will lead to increased exposure, customer engagement, and growth.
But the question is, how can you partner up with other businesses? It can be in many forms. For example, you can start joint marketing efforts, cost-host some of the local events, and even offer bundled deals.
This practice enables you to share resources, leverage the expertise of other businesses, and tap into each other’s customer base to drive more business your way and expand your reach.
5. Engage with Local Influencers
Influencer marketing isn’t just for big brands. While it’s true that you can’t afford national and international influencers to promote your business, you can use the expertise of local (micro) influencers. Find influencers with a significant fan following in your targeted area and reach out to them for endorsements.
This marketing tactic is crucial to building your trust and authenticity among your audience. Also, it helps in word-of-mouth advertising, which can lead customers to visit your website or physical store. The best part about this marketing aspect is that it is more cost effective than traditional advertising methods.
6. Implement Loyalty Program
Whether you are an international brand or a local business just starting out with your venture, remember that customers are your business’s lifeblood. And repeat customers are even better. One way you can keep customers coming back is by implementing a loyalty program.
You can give discounts, freebies, or executive offers to enhance customer engagement with your business. To finalize a loyalty program, you will first have to collect business data and analyze it to devise personalized offers for your customers that can resonate with their needs and keep them coming back to your store.