An Overview Of KLM Axiva Finvest In 3 Minutes
Started off as a small dream nurtured to mark its presence from Kerala’s rural market KLM Axiva Finvest has today reached pan India operations with 1,000 branches. Mr Manoj Ravi – Founder and CEO comes with diverse experience in his career graph which makes him one of the most respected businessmen.
“Innovation leads the way Trust and Talent together powers the ship And with these helps us to sail into Impactful waters” – Manoj Ravi
Building Innovative Culture: Ways to Stay Ahead of the Curve
Value innovation is embedded deep into KLM Axiva Finvest’s value system. Each employee’s effort counts towards ideating and spreading positive changes. They keep learning to stay updated with what customers want and expect from them, what new technology is coming their way and how customer-focused they should be to implement the same. They conduct regular training for employees to help them keep up with the latest technology. Every innovative thing they do benefits the customer in one way or another. Whether it is customizing products and services as per their needs or using Latest Technologies to ease the process for them. This has helped them become one of the leading Gold Loan companies and shows how dedicated they are to staying Innovative.
Innovation: How do you stay ahead of the curve?
Staying one step ahead of the curve is made possible by the innovation that KLM Axiva Finvest builds in their business. Following are some ways through which they do it.
- Learning and Developing: They provide continuous learning and development facilities for their employees that help them keep abreast of new trends.
- Customer-Focused: They make sure their customers are happy because that’s what matters the most. By getting valuable feedback from their customers they understand what the customers want and always come up with innovations that will help deliver better products/services/solutions than what the customer expects.
- Using Latest Technology: KLM Axiva Finvest uses Latest Technology to provide better services to customers. Implementation of 24* CCTV monitoring of the workplace ensures employee and customer safety. Using chatbots to provide 24/7 support to their customers is one of the many ways they use technology to help customers.
- Innovative Products/Services: Gold Loan provided by KLM Axiva Finvest comes with many benefits such as Insta Money and offers insurance support for gold that you keep as collateral with them.
- Effective Collection: Having a strong collection mechanism through digitalization helps them receive payments on time.
By being Innovative, customer-focused and using technology they have managed to stay ahead of the curve making KLM Axiva Finvest a market leader.
Balancing Immediate Business Objectives With Long-Term Vision
We maintain a balance by having more branches across India in cities which have higher growth potential. Physical network expansion, Innovative branding of our outlets which help us in meeting our short term needs as well growing bigger and better for our long-term goals. Hiring competent staff helps us gain instant recognition in the market we operate in and helps us stay excellent. We hire locally which helps build trust with the local market and helps us in customer retention. We understand the importance of staying ahead of the curve by Innovating, continuous learning and being customer-centric.
A recent challenge we faced
A major setback faced by KLM Axiva Finvest recently was the trust that was fading away from the market by financial ecosystems due to rapid Increase in Ponzi Schemes. We overcame it by maintaining transparency in what we do. Following rules and regulations set by the RBI and Governments regulatory bodies. Educating investors and understanding their needs. Keeping a strong line of communication open with our investors. Implementing strong risk management decisions and operating our company within the legal sector.
Using Technology to Help Your Business Grow
Technology has helped us grow by making our operations more efficient. Automation helps us use our resources efficiently, provides better support to customers and helps in aiding us make quick decisions through proper data analysis. Technology has helped us provide a smooth repayment process for our customers. They help us maintain security standards and help us target the right audience through digital marketing.
What sets you apart from your competitors? How do you maintain your competitive edge?
What sets us apart from our competitors is our Undying will to provide Excellent Customer Service. We continuously look for ways to provide better services to our customers by using the Latest Technology. We provide many other services aside from our core business which keeps us Innovative. Maintaining our brand and always looking for ways to better it helps us stay ahead of our competition.
How KLM Axiva Finvest creates long term impact and is socially responsible
The vision KLM Axiva Finvest has towards Sustainability and Social Responsibility can be seen through the way they run their business. Some of the initiatives they take to create a long-term impact are:
Providing customers with access to our services at the lowest possible rates. KLM Axiva Finvest aims at providing Gold Loans at the lowest interest rates in the market. This not just helps us but allows us to help customers from all walks of life by providing them with financial services at affordable rates. This helps in Financial inclusion and helps us empower the community.
KLM Axiva Finvest conducts many workshops for the local community like. Financial literacy programs, Skills Training, and Education. This will help customers make better choices when it comes to financial products and helps them grow.
KLM Axiva Finvest follows ethical business practices and abide by all rules and regulations set by the Governments regulatory bodies.
By constantly improving on our initiatives and working towards our goals we can create a long term impact on our society and help them grow.
What does diversity and inclusion mean to you and your organization?
At KLM Axiva Finvest diversity and inclusion means treating everyone who is a part of our organisation equally. We value transparency and accountability and provide equal growth opportunities to our employees based on merit. We conduct trainings to make employees understand the cultural differences and how to work with one another. Communication is kept open and we have a strict Zero tolerance policy against any sort of harassment or discrimination at the workplace. We encourage diversity and also have a good female to male workforce ratio.
What are your core values when running KLM Axiva Finvest? How do you practice them?
Trust:
Axiva Finvest believes in trusting their customers and believes in providing services that will earn their trust back. They listen to what customers have to say and respect their decisions.
Value For Money & Providing Loan at Affordable Interest Rates:
KLM Axiva Finvest understands how difficult it can be for some people to access financial services. They understand the financial instability that some customers face and want to provide services at rates everyone can afford.
At KLM Axiva Finvest, we believe in-
Providing services to the underserved-
KLM Axiva Finvest doesn’t discriminate against anyone looking for financial services. Whether someone is unbanked or educated backward we have services customised for them.
Customer Retention By Providing Them Great Service and Support:
customer. They believe in keeping their customers for life by providing them with best service and support they can get.
Value Innovation
Expansion into Gold Loan business was one of our diversification strategies. We studied India’s gold commodity market and analyzed if we can enter into the gold loan business. With some innovative operations we were able to reach an Asset Under Management(AUM) of 1,000 in a very short span of time. This shows how flexible we are to changes in market. Our goal was to provide financial services at the cheapest of rates and be profitably so we stuck to our goals. In the future we plan to use our gold loan business to expand even more!
One thing I learned after failing
Trust your team members. Everyone in the team has the capability to do their work, if you trust them and delegate work according to their expertise you’ll be able to reach your goals as a team. What we did was install an internal dipstick where we used to evaluate each team member’s performance every few months. Team members who consistently performed well were either promoted or given more responsibilities. This made sure only deserving employees were promoted or given more responsibilities which motivated high performing team members to do better. Other team members were trained to improve on their weak areas thus increasing the productivity of the team as a whole. This taught me to trust your team if you want your business to succeed.
If you could provide a word of advice to someone who wants to make a positive impact within their industry, what would you tell them?
Trust. Technology. Talent. If you want to make a positive impact in what you do you need to focus on these three things. Be Honest and Transparent in your work this will help you build trust with your customers and clients. Adapt to new technology’s which will not just make you a cut above your competition but help you provide better services to your customers. Surround yourself with Talent. Having the right people around you will not just help you grow your business but will help infuse new energy into your work.
My vision
See KLM Axiva Finvest become one of the top 5 NBFC’s in India in the next 3 years. By expanding to new locations that have a high market growth potential. Training our employees to provide better services. Adopting new technologies to make our operations more efficient and Implementing Six Sigma to provide world-class customer service. Also we aim to grow at a rate higher than what the industry is growing at.
As a child, what did you want to be when you grew up?
Businessmen. My cousin used to brag about how his father earned more money than mine which triggered me to start a business of my own at the age of 16.
